AO Smith wanted to spread an awareness and get more engagement by targeting B2B audiences, such as
Interior Designers, Architects, etc. AO Smith'sdiverse products are specially engineered to fulfill everyone's needs including infants.They incorporated multiple filtration systems ensuring every user get safe,clean, and healthy water.
AO Smith wanted to use the campaign to spread awareness for those looking for water purifiers, especially B2B customers, such as : Interior Designers & Architects.
As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the visits delivered were tracked, checked, and kept a close watch throughout the campaign.
*(14X higher than the 0.20% industry average for mobile banner ads)