iAvatarZ Digital | Publishers
16521
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AO Smith believes in conducting business honestly and ethically

 

brand

AO Smith

agency

Foxymoron

campaign

Mobile&Desktop

vertical

home appliances

solution

Drag&Drop

OBJECTIVE


AO Smith wanted to spread an awareness and get more engagement by targeting B2B audiences, such as
Interior Designers, Architects, etc. AO Smith's
diverse products are specially engineered to fulfill everyone's needs including infants.They incorporated multiple filtration systems ensuring every user get safe,
clean, and healthy water.

  • iAvatarZ's innovate,invigorate and accentuate.

    Bringing in and building upon wiser
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    infusing user-centric digital media across all
    technology panels.

  • Why AO Smith?

    AO Smith's diverse products are
    specially engineered to fulfill
    everyone's needs including infants.
    They incorporated multiple filtration systems
    ensuring every user get safe, clean, and healthy water.

Campaign Execution





AO Smith wanted to use the campaign to spread awareness for those looking for water purifiers, especially B2B customers, such as : Interior Designers & Architects.

As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the visits delivered were tracked, checked, and kept a close watch throughout the campaign.



VIDEO







results

  • Impressions

    4800227

    users

  • CTR %

    0.44%

  • engagement rate

    20972

    clicks

*(14X higher than the 0.20% industry average for mobile banner ads)

CLIENTS