Lenovo wanted to spread an awareness and getting quality traffic through
engaging Rich Media Creatives. In this campaign, male 35+ years from differentindustries types such as - Manufacturing, Automotive, Education, BFSI, IT,Media, Telecom, etc., who holds the position - C-Level, Directors, HOD, Chiefs,
Senior Managers, and Managers in Pan India were targeted.
Lenovo wanted to use the campaign to spread the awareness and get quality traffic by targeting particular positions in the company, such as - C-Level, Directors, Heads, VP, President, etc.
As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the clicks delivered were tracked, checked and kept a close watch throughout the campaign.
*(14X higher than the 0.20% industry average for mobile banner ads)