iAvatarZ Digital | Publishers
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Lenovo Hybrid Cloud

 

brand

Lenovo

agency

IavatarZ

campaign

Mobile&Desktop

vertical

Electronics

solution

Hybrid Cloud

OBJECTIVE


Lenovo wanted to spread an awareness and getting quality traffic through
engaging Rich Media Creatives. In this campaign, male 35+ years from different
industries types such as - Manufacturing, Automotive, Education, BFSI, IT,
Media, Telecom, etc., who holds the position - C-Level, Directors, HOD, Chiefs,
Senior Managers, and Managers in Pan India were targeted.

  • iAvatarZ's innovate,invigorate and accentuate.

    Bringing in and building upon wiser
    solutions for advertisers and publishers by
    infusing user-centric digital media across all
    technology panels.

  • Who Are We

    iAvatarZ's innovate, invigorate and accentuate.
    Bringing in and building upon wiser solutions
    for advertisers and publishers.
    by infusing user-centric digital media
    across all technology panels.

Campaign Execution





Lenovo wanted to use the campaign to spread the awareness and get quality traffic by targeting particular positions in the company, such as - C-Level, Directors, Heads, VP, President, etc.

As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the clicks delivered were tracked, checked and kept a close watch throughout the campaign.



VIDEO







results

  • Impressions

    4,850,866

    users

  • CTR %

    0.35%


  • engagement rate

    17,178

    clicks

*(14X higher than the 0.20% industry average for mobile banner ads)

CLIENTS