Manyavar wanted to create awareness and get quality traffic through
Engaging Rich Media Creative. In this campaign, Male between the age of 25 - 44 were targeted.
They wanted to target groomsmen through this creative ad unit.
Manyavar wanted to use the campaign to spread the awareness for those looking for Groomsmen Clothing such as Kurtas, Jackets, etc.
As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the visits delivered were tracked, checked and kept a close watch throughout the campaign.
*(14X higher than the 0.98% industry average for mobile banner ads)