What is Payment Gateway?
A payment gateway processes online payments, authenticating and safely passing card holder data among the parties within the transaction flow.
About
Airtel
Airtel is an Indian Multinational Telecommunication service company operates across 18 countries globally. Airtel is the second largest mobile network operator in the world. Airtel provides broadband and subscription television services.
Paytm
Paytm is an e-commerce platform that offers payment system, financial services, shopping, booking flights, trains, busses, etc. In Paytm, you can : invest in stock, apply for IPO, invest in ETF's, buy gold, and invest in Mutual Funds. More than 300 million Indians uses Paytm to pay.
PhonePe
PhonePe allows users to use BHIM UPI, credit card, debit card or wallet to recharge mobile phones, pay utility bills, make instant payment at offline and online stores. Phone Pe offers mutual fund and insurance for users with the feasibility for all users
PAYTM CASE STUDY
OBJECTIVE
Paytm wanted to run a campaign by spreading awareness about the cashback offer for every payments done through Paytm, targeting adults above the age of 20 years.
The campaign targeted the areas of different cities in Maharashtra and Gujarat and was successfully delivered as per the company's requirement.
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Campaign Execution
- Launched the campaign to spread awareness for young adults above the age of 20 that every payment they do will be followed with cashback offer.
- We targeted Maharashtra & Gujarat region.
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Campaign Optimization
Audience Targeting, Quality score on website,
Geo Targeting, Client Report (Tracking Data),
Campaign Analysis, Creative Performance,
Placement- 90%+ ATF(Above The Fold) & BTF(Below The Fold).
Quality of the clicks delivered were tracked, checked and kept a close watch throughout the campaign.
results
-
Impressions
5.8 m
users
-
CTR %
0.54%
-
engagement rate
32K+
clicks
*(14X higher than the 0.24% industry average for mobile banner ads)
PHONEPE CASE STUDY
OBJECTIVE
PhonePe wanted to drive quality traffic and install the app. They want to increase the install by targeting those who uses online payment regularly as well as those who uses other online payment services.
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Campaign Execution
- Collected quality traffic and transaction through PhonePe Payment Wallet App by running the campaign on Android mobile devices.
- Those who uses online payment system regularly and other payment system users were targeted.
- Audience targeting to campaign analysis, quality of the traffic and transactions made delivered were tracked, checked and kept a close watch throughout the campaign.
-
Campaign Optimization
Audience Targeting, Quality score on website,
Geo Targeting, Client Report (Tracking Data),
Campaign Analysis, Creative Performance,
Placement- 90%+ ATF(Above The Fold) & BTF(Below The Fold).
Quality of the clicks delivered were tracked, checked and kept a close watch throughout the campaign.
results
-
Installs
183K+
users
-
Transections
11K+
-
R-T %
56%
-
Registrations
156K+
*(14X higher than the 0.24% industry average for mobile banner ads)
AIRTEL CASE STUDY
OBJECTIVE
Airtel wanted to increase their payment gateway users. The intent audience for this campaign were those who uses competitive brands payment gateway users through Android Mobile Devices.
We aimed to get quality traffic and transaction through Airtel Payment Bank Ltd. by targeting those who uses online payment bank frequently and other payment system users.
-
Campaign Execution
- Collected quality traffic and transaction through Airtel Payment Bank by running the campaign on Android mobile devices.
- Those who uses online payment system regularly and other payment system users were targeted
- As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the traffic and transactions made delivered were tracked, checked and kept a close watch throughout the campaign.
-
Campaign Optimization
Audience Targeting, Quality score on website,
Geo Targeting, Client Report (Tracking Data),
Campaign Analysis, Creative Performance,
Placement- 90%+ ATF(Above The Fold) & BTF(Below The Fold).
Quality of the clicks delivered were tracked, checked and kept a close watch throughout the campaign.
results
-
Installs
177K+
users
-
Transections
9.5K+
-
R-T %
46%
-
Registrations
167K+
*(14X higher than the 0.24% industry average for mobile banner ads)
