brand
AO Smith
agency
Foxymoron
campaign
Mobile&Desktop
vertical
home appliances
solution
Drag&Drop
OBJECTIVE
AO Smith wanted to spread an awareness and get more engagement by targeting B2B audiences, such as
Interior Designers, Architects, etc. AO Smith'sdiverse products are specially engineered to fulfill everyone's needs including infants.They incorporated multiple filtration systems ensuring every user get safe,clean, and healthy water.
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iAvatarZ's innovate,invigorate and accentuate.
Bringing in and building upon wiser
solutions for advertisers and publishers by
infusing user-centric digital media across all
technology panels.
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Why AO Smith?
AO Smith's diverse products are
specially engineered to fulfill
everyone's needs including infants.
They incorporated multiple filtration systems
ensuring every user get safe, clean, and healthy water.
Campaign Execution
AO Smith wanted to use the campaign to spread awareness for those looking for water purifiers, especially B2B customers, such as : Interior Designers & Architects.
As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the visits delivered were tracked, checked, and kept a close watch throughout the campaign.
VIDEO
results
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Impressions
4800227
users
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CTR %
0.44%
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engagement rate
20972
clicks
*(14X higher than the 0.20% industry average for mobile banner ads)
