brand
Manyavar
agency
Foxymoron
campaign
Mobile
vertical
Fashion
solution
Whatsapp Calling
OBJECTIVE
Manyavar wanted to create awareness and get quality traffic through
Engaging Rich Media Creative. In this campaign, Male between the age of 25 - 44 were targeted.
They wanted to target groomsmen through this creative ad unit.
-
What Manyavar Wanted
Manyavar wanted to increase awareness and get
quality traffic through Engaging Rich Media Creative.
As per the requirement from Manyavar, this campaign was run
for male centric.Male between the age of 25 - 44 were targeted.
-
WhatsApp Calling Banner
While the user is reading the content on a specific site, a
Full screen Interstitial Banner with Whatsapp Calling Feature would
User clicks on tap to accept the button to pick up the call and the A
Videoof Amitabh Bachan is played along with various Kurtas which are
displayed below the video.page splits into two screens.pop-up screen.
Campaign Execution
Manyavar wanted to use the campaign to spread the awareness for those looking for Groomsmen Clothing such as Kurtas, Jackets, etc.
As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the visits delivered were tracked, checked and kept a close watch throughout the campaign.
VIDEO
results
-
Impressions
6.9 mn
users
-
CTR %
0.98%
-
engagement rate
68,236
clicks
*(14X higher than the 0.98% industry average for mobile banner ads)
