SOCIAL MEDIA MARKETING CASE STUDY
What is Social Media?
A collective term for websites and applications that focus on communication, community - based input, etc.
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
Uses Of Social Media
To market products, promote brands, connect to customers, and foster new business.
It is an important aspect to build a company's brand, increase sales, and drive website traffic.
Benefits O Social Media
Social platforms let people easily communicate and exchange ideas or content, enabling businesses to quickly publicize their products & services.
Social networking services can be used for organising activities, events, or groups to showcase issues and opinions and make a wider audience aware of them.
Objective
To increase brand awareness for Carbyne among target industries and functions in the US, Latin America, and Israel through a 2-month campaign on Facebook, Instagram, LinkedIn, Twitter, and Google. The campaign focused on reaching key decision-makers in the public safety, law enforcement, insurance facilities, security and investigations, and environmental services and utilities industries, as well as targeting 50-70 existing accounts.
The campaign aimed to increase visibility and familiarity with the Carbyne brand among target audiences in operations, military and protective services, administration, and purchasing roles.
Campaign Channels
LinkedIn Sponsored Content
Facebook Click to Website
Instagram Click to Website
Twitter Sponsored Ads
Display + Re-Marketing
DV-360 - Audience Targeting + Site Placement
DMP Custom Audience
Video (Inbanner + Pre-Roll)