brand
Lenovo
agency
iAvatarz
campaign
Mobile
vertical
Technology
solution
Awareness
OBJECTIVE
Lenovo wanted to spread an awareness and getting quality traffic through engaging Rich Media Creatives. In this campaign, male 35+ years from Government organizations as well as Non-Government organizations.
They are targeting positions in the organizations, such as - HOD's, Research Scholars, Professors, IT Heads, IT Managers, Scientists, Clinical Engineers, ITDM's and above, etc.
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What Lenovo Wanted
Lenovo wanted to spread an awareness and getting quality traffic through engaging Rich Media Creatives.
In this campaign, male 35+ years from Government organizations as well as Non-Government organizations.
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Campaign Optimization
Audience Targeting, Quality score on website,
Geo Targeting, Client Report (Tracking Data),
Campaign Analysis, Creative Performance,
Placement- 90%+ ATF(Above The Fold) & BTF(Below The Fold)
Campaign Execution
Lenovo wanted to use the campaign to spread an awareness and get quality traffic by targeting particular positions in the company, such as - HOD's, Research Scholars, Professors, IT Head, IT Manager, Scientists, Clinical Engineers, ITDM's and above, etc. (Mid level & above).
As part of the campaign optimization, everything from audience targeting to campaign analysis, quality of the clicks delivered were tracked, checked and kept a close watch throughout the campaign.
results
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Impressions
16.9 mn
users
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CTR %
0.56%
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engagement rate
95,445
clicks
*(14X higher than the 0.24% industry average for mobile banner ads)
